The Adventures Of Huckleberry Finn By Mark Twain - 2239 Words

Tim Moran Mr. McMullen 531-06 3 March 2015 Term Paper Final Draft All American literature comes from one book by Mark Twain called Huckleberry Finn. American writing comes from that. There was nothing before. There has been nothing as good since. These famous words by Ernest Hemingway, a world renowned author, go to prove that Huckleberry Finn truly is a literary masterpiece. Even though Huckleberry Finn is classified as one of the best novels ever created does not mean that it is filled with butterflies and rainbows . Throughout the novel there are many negative escapades that are experienced by the characters that show corruption and hypocrisy of society. The protagonist, Huck Finn, is right in the middle of most of the shenanigans that goes on in society. When he is not in the middle of things in society he is in nature where he is able to break free from the negativity of society. Therefore, in The Adventures of Huckleberry Finn, Mark Twain uses Huck s experiences within society and in nature to prove that we must return to nature to escape th e corruption and hypocrisy of society. In The Adventures of Huckleberry Finn, Huck s experiences with people in society show the corruption and hypocrisy of society. During a drunken rage, Pap, Huck s father, said, when they told me there was a state in the country where they d let a nigger vote, I drawed out. I says I ll never vote again...I says to the people, why ain t this nigger put up at auction and soldShow MoreRelatedThe Adventures of Huckleberry Finn by Mark Twain830 Words   |  3 PagesThe Adventures of Huckleberry Finn by Mark Twain is â€Å"A Great American Novel†, because of its complexity and richness. Twain writes dialogue that brings his characters to life. He creates characters with unique voice and helps the reader connect to the book. Anyone who reads it is forced to develop feelings for each character. Even though there is a great amount of controversy over the use of some choices, such as the â€Å"n word†, it makes the book more realistic. In the beginning of the novel Huck,Read MoreThe Adventures Of Huckleberry Finn By Mark Twain1103 Words   |  5 PagesDmitri Van Duine Jr English Mr. Nelson November 27th The Adventures of Huckleberry Finn: Huck Finn and Tom Sawyer The Adventures of Huckleberry Finn, Written by Mark Twain filled his stories with many examples of satire as to convey a message while also writing an interesting story. The Adventures of Huckleberry Finn revolves around the adventures of a young boy called Huckleberry Finn, who is about thirteen years old. Tom Sawyer is Huck’s best friend and around the same age as Huck. He is onlyRead MoreThe Adventures Of Huckleberry Finn By Mark Twain Essay1055 Words   |  5 PagesZambrano Mrs. Patmor AP Lit-Period 5 28 September 2016 Adventures of Huckleberry Finn 1835 Mark Twain embodies realism in almost every aspect of his writing not excluding The Adventures of Huckleberry Finn, which in he portrays such a lifelike setting that it almost gives you this sense of reality through the point of view of a young man that has an urge for freedom yet struggles to conform to society s norms due to his adolescence. Twain s ability to unmask the true identities of the charactersRead MoreThe Adventures Of Huckleberry Finn By Mark Twain931 Words   |  4 PagesWolski Mrs. Goska English 2H Period 3 22 October 2014 The Adventures of Huckleberry Finn Mob mentality is the way an individual’s decisions become influenced by the often unprincipled actions of a crowd. Mark Twain penned The Adventures of Huckleberry Finn. Twain grew up in America’s southern states during the early 1800’s, a time in which moral confusion erupted within the minds of humans. The Adventures of Huckleberry Finn s protagonist is a young boy named Huck who freely travels alongRead MoreThe Adventures Of Huckleberry Finn By Mark Twain1375 Words   |  6 Pagesmention the years spent growing and maturing physically. Teenagers are stuck in an inbetween state where they must learn who they want to become and what they want to be when they grow older. The same is true for Huckleberry Finn, from the book â€Å"The Adventures of Huckleberry Finn† by Mark Twain. This is a book that was written in a time of great confusion over moral codes and standards. It was a world split in half by two different worlds of people; those who opposed, a nd those who promoted slavery.Read MoreThe Adventures Of Huckleberry Finn By Mark Twain2083 Words   |  9 PagesSatire in Huckleberry Finn In the novel â€Å"The Adventures of Huckleberry Finn† by Mark Twain, we are told a story about a young boy and his slave companion’s journey down the Mississippi River and all of their encounters with other characters. Twain constructed a beautiful narrative on how young Huck Finn, the protagonist in the story, learns about the world and from other adult characters, how he is shaped into his own person. At the time this book was made however, this novel provided serious socialRead MoreMark Twain and The Adventures of Huckleberry Finn1575 Words   |  6 Pages Mark Twain and The Adventures of Huckleberry Finn Controversy Mark Twain, born Samuel Langhorne Clemens, is a highly recognizable figure in American literature. Born in Florida, Missouri Mark Twain and his family moved to Hannibal, Missouri where Twain discovered and fell in love with the mighty Mississippi River. The river and his life in Hannibal became his inspiration and guiding light in most of his writing. Although Twain loved the river and did a great deal of traveling, he eventuallyRead MoreThe Adventures Of Huckleberry Finn By Mark Twain1005 Words   |  5 Pages In the Adventures of Huckleberry Finn written by Mark Twain in the 19th century is about a young boy named Huck Finn and Jim, a runaway slave who go on an adventure. The two travel on a raft along the Mississippi river creating a bond and making memories. Mark Twain presents Huckleberry Finn as a dynamic character who at first views Jim as property and eventually considers Jim as a friend, showing a change in maturity. In the beginning of the book, Huck Finn clearly sees Jim as nothing more thanRead MoreThe Adventures Of Huckleberry Finn By Mark Twain1335 Words   |  6 Pagesyear The Adventures of Huckleberry Finn is placed in the top ten banned books in America. People find the novel to be oppressing and racially insensitive due to its frequent use of the n-word and the portrayal of blacks as a Sambo caricature. However, this goes against Mark Twain’s intent of bringing awareness to the racism in America. The Adventures of Huckleberry Finn by Mark Twain is classified under the genre of satire and is narrated by a fictional character named Huckleberry Finn. The novelRead MoreThe Adventures Of Huckleberry Finn By Mark Twain810 Words   |  4 PagesBefore Mark Twain started to write two of his most famous novels, The Adventures of Tom Sawyer and Adventures of Huckleberry Finn, Mark was known to use his characters to display his own thoughts and opinions. â€Å"This device allowed him to s ay just about anything he wanted, provided he could convincingly claim he was simply reporting what others had said.† (Twain, 1283). Mark Twain used this process to be a foundation of his lectures, by manipulating his popularly with his readers. During the story

Avant-Garde fashion history - 2468 Words

Context Page Introduction 2 History of avant-garde 2-3 Avant-garde in fashion history 3 Contemporary fashion and avant-garde 3 Discussion of Suzaan Heyns’ autumn/ winter collection 4 Discussion of Stiaan Louws’s 2011 autumn/winter collection 4-5 Discussion of Black Coffee’s 2013 winter collection 5-6 Discussion of Laduma Ngxokolo’s 2012 autumn/winter collection 6-7 Discussion of Thabo Makhetha’s 2012 collection 7 Conclusion 7-8 List of Illustrations 9-13 List of References 14-15 What is avant-garde and how does it fit into South African contemporary fashion design? In order for one to determine if you are for or against avant-garde, and specifically in relations to South African avant-garde, one must first define†¦show more content†¦It is also very difficult for designers to create totally new designs, for almost everything has been done before. Due to this, as a designer, avant-garde is such a difficult movement to be apart of. South African designers therefore also tend not to be a part of the avant-garde movement, but to follow the European trends and use it as part of their design inspiration. A few South African designers has accepted the challenge of designing avant-garde garments, but are they really a match for the famous and established avant-garde designers or are they simply following in the footsteps of other avant-garde designers? In case study 1, Suzaan Heyns’ 2011 autumn/ winter range is depicted. This range’s name is â€Å"die vorm†, because she drew her inspiration from the anatomy of the human body (Heyns, 2011). When one looks at the images, one can see that in some instances, continues lines are used to depict the flow and natural rhythm of the human body. Her aim was to reveal the inside of the body on the exterior of a garment, thus creating an exoskeleton (Heyns, 2011). This is evident in every design due to the different techniques that she implemented. In this collection one can also see that the muscular and skeletal systems are taken and distorted and warped to create remarkable designs. The fractural shapes in the garments, also contributes to an anatomical silhouette. Suzaan describes her collection and says â€Å"it is about inner symbolism, looking atShow MoreRelatedA Critique Of The Works Of Paul Gauguin And His Time952 Words   |  4 PagesGogh, and other post-impres sionists associated with the avant-garde gambit. With the blood of the women of Tahiti and those outside their bubble on their hands, the artists of the time attempt to establish their mark in a community by basing their works on others and altering a component of so in what Pollock refers to as an avant-garde gambit, a process still relevant in today’s culture. Pollock claims that the key characteristic of avant-gardism, rather than the supposed innovation, is its â€Å"playRead MoreThe Avant Garde Paris Essay examples1824 Words   |  8 Pagesof arts and rich culture both acclaimed and original. Famous moments pop up through the history of France’s art, such as the impressionistic artworks by Monet, the École des Beaux-Arts teachings of classicism, and the iconic Eiffel Tower by Stephen Sauvestre. Paris augments itself with numerous museums to catalog countless masterpieces and sculptures throughout France’s enduring, yet sometimes gritty, history. As a whole, Paris comprises of a mixture between historic architectural themes like rusticatedRead MoreSwarovski Branding Strategies Products1819 Words   |  8 PagesSWAROVSKI. Branding for luxury goods Group G. Members: Truong Anh Bao Nguyen Yunkyung Choo Lilit Nagapetyan CONTENT: 1 History 2 Concept 3 Brand Strategy 4 Marketing Mix 5 Positioning 6 Services 7 Target Consumer 8 CBBE Pyramid 9 SWOT analysis 10 Competitors 11 Recommendation 12 References 1. HISTORY: 1882 Daniel Swarovski (1862-1956) invents a revolutionary machine that allows crystals to be cut more precisely than with existingRead MoreSwarovski Branding Strategies Products1811 Words   |  8 PagesSWAROVSKI. Branding for luxury goods Group G. Members: Truong Anh Bao Nguyen Yunkyung Choo Lilit Nagapetyan CONTENT: 1 History 2 Concept 3 Brand Strategy 4 Marketing Mix 5 Positioning 6 Services 7 Target Consumer 8 CBBE Pyramid 9 SWOT analysis 10 Competitors 11 Recommendation 12 References 1. HISTORY: 1882 Daniel Swarovski (1862-1956) invents a revolutionary machine that allows crystals to be cut more precisely than with existing manual methods.Read MorePicasso And River Conversations Across Time1289 Words   |  6 Pagesclear prodigious talent even at a young age. After a mere eight months at Spain’s most prestigious art school, San Fernando Royal Academy, Picasso chose to protest the rigid structure of teaching by dropping out and moving to Paris. In a similar fashion, Rivera studied at San Carlos Academy of Fine Arts in Mexico City, but was kicked out after leading a protest against the re-election of Porfirio Dà ­az, an infamous politician known for harassing, imprisoning, and even sentencing some to death if theyRead MoreDesign and Industrial Revolution1058 Words   |  5 PagesTaking inspiration from the history of art and graphic design, Glaser created a new style of graphic communication that combines visual and intellectual concepts. Guo Pei : Steampunk fashion is seen as modern interpretation of fantastical ideas based on history. Her work seems to represents a blend from famous Arabian tales, classical Chinese fairy tales and classics from the Western society. Pei’s striking geometric vision, and blend of classic fantasy are avant-garde Dieter Rams: Less is moreRead MoreList Of 5 Must-Visit Cities In Europe807 Words   |  4 Pagestheres a reason for that. There is a lot to take in here. Like Florence, there are two sides to the city. The Tate Modern is a must-see and screams avant-garde, while the Tower of London tells the story of a dark time in Englands history. You can also find actors reciting Shakespeare, Buckingham Palace, tea, scones, fish and chips, and of course, fashion. Oxford Street brags some of the worlds biggest retailers and no visit to the big city would be complete without a shopping trip. There are plentyRead MoreA Masterpiece Of Olfactory Art992 Words   |  4 Pagesperfumery. Chanel No. 5 is unquestionably the most legendary ever made fragrance, described as an opera of olfactory art. Independent, unconventional, and provocative Coco Chanel transformed her unfamiliar name in an obligatory reference point for fashion design of the twentieth. Icon of female strength, she translates the complexity and elegance that characterize the woman, with the creation of what would become the scent par excellence. Her way of conceiving the perfume is peculiar. When asked whereRead MoreIs Gentrification a Class War?801 Words   |  3 Pages GENTRIFICATION IS CLASS WAR!† (Smith 1) the riots of Thompson Square Park banners protested. This brings society to ask a question based on the statement at hand, is gentrification a class war? Decades of history and news pile up on the question at hand, hundreds of neighborhoods and millions of people have played a role in gentrificatio n, and the word war is not far removed from the occurrences that have taken place throughout gentrified and gentrifying neighborhoods throughout the world, butRead MoreThe Fashion Transition Of 18601408 Words   |  6 PagesChuanming Wang The fashion transition from 1860 to 1940 Before the middle of the century, most clothing was made at home, either by the wearer or a family member. 75 percent of all clothing in America was homemade at the beginning of the century. Only wealthier people could afford the services of a tailor. Then the technical advances and the capability for mass manufacturing were making fashionable dress available to a rapidly expanding middle class. In his well known book, Art History, Marilyn Stokstad

HBO case study free essay sample

â€Å" I do not believe in organizational charts or position description of any kind in this company† declared Johnny Ramos, president and founder of the power company, manufacturer of men’s ready to wear (RTW) suits and jackets. â€Å" we are a successful and fast rising company where I want all mangers and labor to work as a team. Organizational charts and job descriptions make people believe they own a position on a chart and want to keep it. We grew from a small company with 100,000 annual sales to a 5 million enterprise because we pooled our resources, coming up with competitive products at low costs. We are not San Miguel Corporation with its complex organization charts. † Ms. Silang, the company comptroller, strongly defended the president, emphasizing that teamwork, not organization charts, is the key to success. Linda Ignacio, head of the manufacturing, believed otherwise and declared the president’s view â€Å" absurd and unprogressive. We will write a custom essay sample on HBO case study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page † Ms Ignacio said â€Å"I could not run my department without organization charts and position description. As a matter of fact, â€Å"I have them hidden in my desk where Johnny Ramos never see them! † I chose our recent topic which is Organizational Structure part of Human Behavior in Organization. This is a case study which focuses on the importance of using organizational chart towards attaining success in a company. Outline in solving the case Statement of the Problem: How can Ms. Linda Ignacio convince the president, Mr. Johnny Ramos to legally implement the usage of organizational charts. Objectives: Short range objectives To conduct an assembly about the introduction on legally implementation and usage of organizational charts. Long range objectives To develop the usage of organizational charts in the entire company. Areas of Consideration: Expansion of the company . President’s view is absurd and unprogressive. Conflicting views of the middle management. Alternative Courses of Action: Conduct a conference with Mr. Johnny Ramos and department heads/officers for the introduction of organizational charts. By aiding Mr. Johnny Ramos statistics and data about equitable distribution of works and functions among his employees. Conduct a research about different companies, which uses organizational charts to present to Mr. Johnny Ramos the effectiveness of an organizational chart. Recommendation Conduct a research about different companies, which uses organizational charts to present to Mr. Johnny Ramos the effectiveness of an organizational chart. Advantages: it shows the success of other big companies through their implementation of organizational charts. it gives a clearer view about the departmentalization and elements of delegation of the company. Disadvantages: result cannot be verified in a short period of time. -time consuming -too much pressure. Conclusion: I therefore conclude that through conducting a research from different companies, which uses organizational charts, will solve the problem. 1) Inform the president that she, Ms Linda Ignacio, uses organizational charts since the start of the company’s operation. 2) Inform the president about the upcoming research project. 3) Construct a research team. 4) Collection of data 5) Comparison of data 6) Analysis of data 7) Presentation of research 8) Conduct a formal discussion with the president regarding the usage of organizational chart 9) Implementation of the usage of organizational charts in the entire company. It has been proven that the weakness in the organization is a positive sign because it indicates the people to attain teamwork, since they know that there should be cooperation to accomplish something. Subsequently people could work together more effectively if they know the roles they want to perform in any group undertaking and how their roles relates to one another. Organizational charts assists management to divide the different duties or functions in the business establishment so that they will be performed effectively and efficiently. Organizational chart helps management to visualize the different divisions, departments and sections of the business.

The Secrets of Great Storytelling in Content Marketing

As marketers, when we show that there’s more to business than making a profit, we’re more likely to build longer-lasting customer relationships. One of the best ways to do this is through storytelling. As humans, we connect emotionally to stories, characters, and ideas. And as consumers, we want to feel that businesses understand us on a deeper level. This is why, according to one study, 92% of consumers prefer stories in brand messaging. Free Actionable Bonus: Looking to elevate your content strategy? Get our complete guide to creating a content strategy, plus a free content planning template and a list of 30+ places to distribute content Storytelling Benefits for Content Marketing It’s harder than ever before to capture the attention of busy consumers. But storytelling achieves some things. It makes your brand more memorable, relatable, credible, and unique. And all this leads to a more engaged audience, which is also good for your search engine rankings. Stories can also boost conversion rates. In one test, consumers were five percent more likely to purchase a bottle of wine that featured the winemaker’s story on the product page, than customers who saw a standard description. They were also willing to pay 6% more for the same bottle. Use the following storytelling tips to build more compelling brand stories and give your content marketing more long-term impact. Enticing Your Audience to Bond With Your Brand Customers want to buy from brands that they feel aligns with their personality and values. Therefore, when you get readers involved with your brand’s story or the stories of your employees or customers, it can spark a connection. This bond can have a significant impact on creating new customers and boosting brand loyalty. Chanel’s website is an epic example of storytelling, taking readers into the luxurious world of Chanel in each â€Å"chapter† of the site. Luxury goods can be a tough sell – people are buying a feeling as much as they’re buying the product itself. That’s where Chanel shines, making readers feel like they’re being invited into the sophisticated Chanel universe and learning exclusive secrets about the brand’s products. Showcasing Your Human Element Great content captures the humanity and personality of your brand as well as helps your audience understand your mission and values. An effective storytelling strategy that humanizes your brand can be your origin story – how did your company get started? Frozen-foods company Amy’s Kitchen nails this technique on their website. They tell readers how they sold handmade pot pies out of the family kitchen during the early days of their business and never imagined the enormous success that lay ahead. This story helps the brand appear humble and family-oriented, and it gives their frozen, microwaveable meals a homemade, wholesome vibe. Stories Are Shareable A good story doesn’t just help you build relationships with your audience; it also boosts the shareability of your content. A study delved into the psychology of social sharing and revealed that content was more likely to be shared when it evoked certain emotions – amusement, awe, fear, and anger topped the list. While anger and fear are probably not advisable emotions to try to invoke with your stories, if you can get elicit an emotional response from your readers, it’s also more likely that they will remember your brand in the future. Storytelling Doesn’t Have to be Difficult There’s no need to be intimidated by the idea of telling stories to your audience. Specific patterns tend to come up again and again, and you can take advantage of these basic formulas in your storytelling. You probably recognize some of these classic story structures: A coming-of-age journey A hero’s adventure A beginner being taught by a master Triumph over obstacles or adversity Dove Products put one of the classic storytelling patterns to good use in their Real Beauty campaign. This marketing campaign told the stories of women who overcame obstacles to develop self-confidence and view themselves as beautiful. The real-life tales resonated with Dove’s audience and helped the company boost their revenue and social reach 11 Tips for Creating a Great Brand Story 1. Be Authentic Fake stories will soon be exposed and won’t help your brand’s credibility, so keep it real. Share true anecdotes, and don’t be afraid to talk about your failures; showing the human side of your business is more relatable. Let people see the real people behind the brand. Share your personality and individuality. 2. Show that You Understand Your Audience On the flip side, you also need to show that you grasp the genuine concerns of your audience. Within your stories, outline situations and challenges your audience will relate to so that they’re able to see themselves in the story. 3. Highlight Conflicts One way to show that you understand the challenges of your audience is by describing the problems they’re trying to solve. Highlighting their struggles can show potential customers that your product is the solution they’re looking for and will build brand trust. 4. Use Customer Stories User-generated content is another great way to make your brand more relatable and prove how your products fit into the lives of consumers. GoPro has become one of the best storytelling brands, letting customers tell their own stories through video content that shows the brilliance of their products. The brand now has over six million YouTube subscribers. 5. Experiment with Different Content Formats Use a format that effectively communicates your story to maximize its power and reach. For example, a video can have a more emotional impact with beautiful imagery, but a case study can speak to readers on a more rational level. Try different approaches. Are conversions from your â€Å"About† page low? Why not try displaying an animated video? 6. Don’t Forget Design Elements Visuals can affect the way a story is interpreted. Think about how your logo, background colors, and fonts look on the screen. Whether it’s a video, infographic, or blog post, make sure your visual style complements your content. 7. Quote the Experts Bringing in industry experts from outside your company is a simple way to make your stories more trustworthy. According to Nielsen research, 67% of consumers think that an endorsement from an unbiased expert makes them more likely to consider purchasing. Why not interview an expert in your industry to add some credibility to your content? 8. Share Your Origin Story How did your business begin? You probably had to overcome many obstacles to build a successful business. Sharing your origin story and highlighting the difficulties you’ve faced makes your brand more honest and approachable, which can quickly set you apart from the competition. 9. Use Supporting Data Revealing some hard data is a simple way to add depth, credibility, and even surprise to your storytelling. Share customer case studies, industry statistics, and customer survey results to highlight your brand’s mission and capabilities. 10. Try the Unexpected What makes some brands stand out? They do something unexpected. Arab Dairy, manufacturers of Panda Cheese, had massive success with their â€Å"Never Say No to Panda† commercials, which feature a Panda who terrorizes people for not wanting to try their cheese. What could you do that’s a little bit unexpected to make your messages more memorable? 11. Make Your Story More Shareable People like to share stories that reflect the qualities that they see in themselves. The most sharable stories make people feel something, and they share them to help define themselves as individuals. Do your stories empower your customers to reveal themselves? Make sure your content is easy to share with social share buttons. Wrapping Up Use these tips to deliver more powerful content that shows your brand is about more than merely your products and services. Tell genuine stories that stir emotions and make people think. It’s one of the quickest ways to build trust, stand out from the crowd, and build deeper connections with your customer base. The Secrets of Great Storytelling in Content Marketing As marketers, when we show that there’s more to business than making a profit, we’re more likely to build longer-lasting customer relationships. One of the best ways to do this is through storytelling. As humans, we connect emotionally to stories, characters, and ideas. And as consumers, we want to feel that businesses understand us on a deeper level. This is why, according to one study, 92% of consumers prefer stories in brand messaging. Free Actionable Bonus: Looking to elevate your content strategy? Get our complete guide to creating a content strategy, plus a free content planning template and a list of 30+ places to distribute content Storytelling Benefits for Content Marketing It’s harder than ever before to capture the attention of busy consumers. But storytelling achieves some things. It makes your brand more memorable, relatable, credible, and unique. And all this leads to a more engaged audience, which is also good for your search engine rankings. Stories can also boost conversion rates. In one test, consumers were five percent more likely to purchase a bottle of wine that featured the winemaker’s story on the product page, than customers who saw a standard description. They were also willing to pay 6% more for the same bottle. Use the following storytelling tips to build more compelling brand stories and give your content marketing more long-term impact. Enticing Your Audience to Bond With Your Brand Customers want to buy from brands that they feel aligns with their personality and values. Therefore, when you get readers involved with your brand’s story or the stories of your employees or customers, it can spark a connection. This bond can have a significant impact on creating new customers and boosting brand loyalty. Chanel’s website is an epic example of storytelling, taking readers into the luxurious world of Chanel in each â€Å"chapter† of the site. Luxury goods can be a tough sell – people are buying a feeling as much as they’re buying the product itself. That’s where Chanel shines, making readers feel like they’re being invited into the sophisticated Chanel universe and learning exclusive secrets about the brand’s products. Showcasing Your Human Element Great content captures the humanity and personality of your brand as well as helps your audience understand your mission and values. An effective storytelling strategy that humanizes your brand can be your origin story – how did your company get started? Frozen-foods company Amy’s Kitchen nails this technique on their website. They tell readers how they sold handmade pot pies out of the family kitchen during the early days of their business and never imagined the enormous success that lay ahead. This story helps the brand appear humble and family-oriented, and it gives their frozen, microwaveable meals a homemade, wholesome vibe. Stories Are Shareable A good story doesn’t just help you build relationships with your audience; it also boosts the shareability of your content. A study delved into the psychology of social sharing and revealed that content was more likely to be shared when it evoked certain emotions – amusement, awe, fear, and anger topped the list. While anger and fear are probably not advisable emotions to try to invoke with your stories, if you can get elicit an emotional response from your readers, it’s also more likely that they will remember your brand in the future. Storytelling Doesn’t Have to be Difficult There’s no need to be intimidated by the idea of telling stories to your audience. Specific patterns tend to come up again and again, and you can take advantage of these basic formulas in your storytelling. You probably recognize some of these classic story structures: A coming-of-age journey A hero’s adventure A beginner being taught by a master Triumph over obstacles or adversity Dove Products put one of the classic storytelling patterns to good use in their Real Beauty campaign. This marketing campaign told the stories of women who overcame obstacles to develop self-confidence and view themselves as beautiful. The real-life tales resonated with Dove’s audience and helped the company boost their revenue and social reach 11 Tips for Creating a Great Brand Story 1. Be Authentic Fake stories will soon be exposed and won’t help your brand’s credibility, so keep it real. Share true anecdotes, and don’t be afraid to talk about your failures; showing the human side of your business is more relatable. Let people see the real people behind the brand. Share your personality and individuality. 2. Show that You Understand Your Audience On the flip side, you also need to show that you grasp the genuine concerns of your audience. Within your stories, outline situations and challenges your audience will relate to so that they’re able to see themselves in the story. 3. Highlight Conflicts One way to show that you understand the challenges of your audience is by describing the problems they’re trying to solve. Highlighting their struggles can show potential customers that your product is the solution they’re looking for and will build brand trust. 4. Use Customer Stories User-generated content is another great way to make your brand more relatable and prove how your products fit into the lives of consumers. GoPro has become one of the best storytelling brands, letting customers tell their own stories through video content that shows the brilliance of their products. The brand now has over six million YouTube subscribers. 5. Experiment with Different Content Formats Use a format that effectively communicates your story to maximize its power and reach. For example, a video can have a more emotional impact with beautiful imagery, but a case study can speak to readers on a more rational level. Try different approaches. Are conversions from your â€Å"About† page low? Why not try displaying an animated video? 6. Don’t Forget Design Elements Visuals can affect the way a story is interpreted. Think about how your logo, background colors, and fonts look on the screen. Whether it’s a video, infographic, or blog post, make sure your visual style complements your content. 7. Quote the Experts Bringing in industry experts from outside your company is a simple way to make your stories more trustworthy. According to Nielsen research, 67% of consumers think that an endorsement from an unbiased expert makes them more likely to consider purchasing. Why not interview an expert in your industry to add some credibility to your content? 8. Share Your Origin Story How did your business begin? You probably had to overcome many obstacles to build a successful business. Sharing your origin story and highlighting the difficulties you’ve faced makes your brand more honest and approachable, which can quickly set you apart from the competition. 9. Use Supporting Data Revealing some hard data is a simple way to add depth, credibility, and even surprise to your storytelling. Share customer case studies, industry statistics, and customer survey results to highlight your brand’s mission and capabilities. 10. Try the Unexpected What makes some brands stand out? They do something unexpected. Arab Dairy, manufacturers of Panda Cheese, had massive success with their â€Å"Never Say No to Panda† commercials, which feature a Panda who terrorizes people for not wanting to try their cheese. What could you do that’s a little bit unexpected to make your messages more memorable? 11. Make Your Story More Shareable People like to share stories that reflect the qualities that they see in themselves. The most sharable stories make people feel something, and they share them to help define themselves as individuals. Do your stories empower your customers to reveal themselves? Make sure your content is easy to share with social share buttons. Wrapping Up Use these tips to deliver more powerful content that shows your brand is about more than merely your products and services. Tell genuine stories that stir emotions and make people think. It’s one of the quickest ways to build trust, stand out from the crowd, and build deeper connections with your customer base.