Internet marketing Essay Example | Topics and Well Written Essays - 2500 words - 1

Internet marketing - Essay Example ating a good and long term relationship with the customers which helps the company in getting many innovative and creative ideas from the customers to better its service (Bailey, 2011, pp. 56-64). Starbucks website and social media pages are interactive and clients can ask questions and get answers to their enquiries in company products, locations and prices. They can also have their complaints addressed. Among the all the categories of marketing mix, the one which varies in case of internet marketing is the promotional activities as the product, place and price remains the same. Thus in this case Starbucks looks to promote its product using various social media websites by conducting events and attracting more number of customers. It also attracts the young generation by communicating the exact message across the customers regarding the value that the company creates for its customers. The price related to internet marketing is reduced compared to the marketing activities that have been done using other platforms. Starbucks is already using blogs and social media websites as tools for internet marketing. The company has always looked to use latest marketing techniques to reach the customers in better way. In future it can look to use other tools in internet marketing like SpyFu to know about the competitors’ strategies. Hub Spot internet application allows the company to track leads and maintain direct communication with clients. This sort of communication also allows for segmentation of the market into different sections so as to ease marketing (Chaffey, 2009, pp. 34-42). As of now, Starbucks most effective means of reaching their clients has been facebook, twitter and the company website. This could be because these sites have the highest number of users in the country and in the world. Starbucks uses the latest and available technology in its operational processes so as to provide good and high quality service to the customer. The customers have special